Latest posts | Feed | By Mark Brownlow on October 24, 2005
(Spam) Marketers claim to fight spam
It's worth reading the general media now and then to get a picture of the public view of issues within the email marketing industry.
This article in the San Francisco Chronicle looks at authentication and its likely impacts on spam. The underlying tenor of the piece is that authentication is largely a way to get more unwanted mail through to inboxes, rather than less.
It all relates back to how you define spam. The old adage was that spam is defined by the recipient and not by the DMA, however much the latter organization would wish it were so.
So when marketers talk of ensuring legitimate email gets through, a lot of non-marketers think of that as ensuring more unwanted mail gets through. The rights and wrongs of each opinion are important, but more important is dealing with how people think, even if they are wrong.
It's worth reading the general media now and then to get a picture of the public view of issues within the email marketing industry.
This article in the San Francisco Chronicle looks at authentication and its likely impacts on spam. The underlying tenor of the piece is that authentication is largely a way to get more unwanted mail through to inboxes, rather than less.
It all relates back to how you define spam. The old adage was that spam is defined by the recipient and not by the DMA, however much the latter organization would wish it were so.
So when marketers talk of ensuring legitimate email gets through, a lot of non-marketers think of that as ensuring more unwanted mail gets through. The rights and wrongs of each opinion are important, but more important is dealing with how people think, even if they are wrong.
[This post brought to you by Campaigner Email Marketing]
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