Latest posts | Feed | By Mark Brownlow
(State of industry) David vs. Goliath: An Email Marketing Story
If you want a dose of reality, read this article on email marketing and hotels. It has some interesting information about how chains are using the medium.
More importantly, it gives you insight into some of the educational issues the industry faces. The author equates, for example, "open rates" with "success rates." And there's a lack of clarity about "opt-in" and "opt-out."
The marketing media tends to focus on best practices and top tier email marketing. Dig a little -- or just sign up to a few lists and watch your inbox -- and you'll see that many (most?) companies still have a long way to go to reach that level.
If you want a dose of reality, read this article on email marketing and hotels. It has some interesting information about how chains are using the medium.
More importantly, it gives you insight into some of the educational issues the industry faces. The author equates, for example, "open rates" with "success rates." And there's a lack of clarity about "opt-in" and "opt-out."
The marketing media tends to focus on best practices and top tier email marketing. Dig a little -- or just sign up to a few lists and watch your inbox -- and you'll see that many (most?) companies still have a long way to go to reach that level.
Permalink | October 12, 2005 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
