Latest posts | Feed | By Mark Brownlow on October 28, 2005
(State of industry) Does Size Matter for ESPs?
Rebecca Lieb reviews some of the takeovers that have characterized the email marketing industry in recent months.
Then she probes a couple of analysts to discover how this all fits in with choosing an email service provider.
While the premise behind many acquisitions has been to merge email marketing services with website analytical tools, it seems selling that integrated concept works better on paper than it will in practice.
Rebecca Lieb reviews some of the takeovers that have characterized the email marketing industry in recent months.
Then she probes a couple of analysts to discover how this all fits in with choosing an email service provider.
While the premise behind many acquisitions has been to merge email marketing services with website analytical tools, it seems selling that integrated concept works better on paper than it will in practice.
[This post brought to you by Campaigner Email Marketing]
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