Email marketing still leads in customer retention
Latest posts | Feed | By Mark Brownlow on October 18, 2005
An interview with Jupiter Research's David Daniels, where he looks at how email is shaping up as a marketing tool, how it compares to competitive channels, the evolution of the medium and its tactics, deliverability and the usual array of "where are we going, where have we been?" topics.
One quote made me laugh: "Several companies have put their e-mail opt-in form at the footer of every page of their Web site, and the growth of their lists has been tremendous"
I think that might have counted as insightful 5 years ago ;-) but it shows that even basic best practices are yet to be firmly established.
One quote made me laugh: "Several companies have put their e-mail opt-in form at the footer of every page of their Web site, and the growth of their lists has been tremendous"
I think that might have counted as insightful 5 years ago ;-) but it shows that even basic best practices are yet to be firmly established.
[This post brought to you by Campaigner Email Marketing]
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