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(Strategy) Brand's Power in E-Mail
In recent weeks, Jeanniey Mullen's pursued the theme of holistic email marketing, where you see your emails as part of a wider (brand) whole. This means your email fulfills other roles beyond simply garnering another click or conversion.
In this article, she explores the idea of email as brand representative, and offers up a number of questions to ask yourself about your emails and their interaction with your brand.
In recent weeks, Jeanniey Mullen's pursued the theme of holistic email marketing, where you see your emails as part of a wider (brand) whole. This means your email fulfills other roles beyond simply garnering another click or conversion.
In this article, she explores the idea of email as brand representative, and offers up a number of questions to ask yourself about your emails and their interaction with your brand.
Permalink | October 18, 2005 |
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