Latest posts | Feed | By Mark Brownlow
(Strategy / tactics) Sorry we missed you
A thoughtful piece from David Baker on dealing with email recipients numbed and conditioned by too many promotions, too much promotional language and too many purchase incentives.
His suggested solutions revolve around mixing things up a little; finding the right blend of language, style, content, messaging and promotion to keep the customer or prospect relationship fresh and engaging.
He also cautions careful management of your list according to where you got your opt-ins from. Recipients will vary in their behavior or responsiveness according to whether you got the opt-in from a coupon site or through an in-store sign up.
A thoughtful piece from David Baker on dealing with email recipients numbed and conditioned by too many promotions, too much promotional language and too many purchase incentives.
His suggested solutions revolve around mixing things up a little; finding the right blend of language, style, content, messaging and promotion to keep the customer or prospect relationship fresh and engaging.
He also cautions careful management of your list according to where you got your opt-ins from. Recipients will vary in their behavior or responsiveness according to whether you got the opt-in from a coupon site or through an in-store sign up.
Permalink | October 04, 2005 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
