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(Strategy / tactics) What Happens When You Remove the E-Mail Blinders?
Jeanniey Mullen reinforces an earlier plea to view your email marketing in its entirety - as all email sent by your company and as an integral part of your overall branding and marketing.
She does this by outlining some of the advantages such a holistic view can bring, citing concrete ROI increases through cross-channel integrated marketing and softer benefits that comes from taking a wider perspective.
Jeanniey Mullen reinforces an earlier plea to view your email marketing in its entirety - as all email sent by your company and as an integral part of your overall branding and marketing.
She does this by outlining some of the advantages such a holistic view can bring, citing concrete ROI increases through cross-channel integrated marketing and softer benefits that comes from taking a wider perspective.
Permalink | October 04, 2005 |
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