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(Tactics / list mgmt) Battling List Attrition
Melinda Krueger suggests that one way to keep a leaky bucket full is to plug the holes rather than just adding more water. Which means tackling the unresponsive addresses on your email list.
The proposed solutions she discusses include getting alternative email addresses when the main one dies on you (but without forgetting permission), reactivating the addresses that have gone to sleep and using recipient feedback to find out why list attrition might be occurring.
Melinda Krueger suggests that one way to keep a leaky bucket full is to plug the holes rather than just adding more water. Which means tackling the unresponsive addresses on your email list.
The proposed solutions she discusses include getting alternative email addresses when the main one dies on you (but without forgetting permission), reactivating the addresses that have gone to sleep and using recipient feedback to find out why list attrition might be occurring.
Permalink | October 05, 2005 |
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