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(Tactics) Nice event-triggered email
Tonight, Austria (where I live) play Northern Ireland at soccer in a world cup qualifying match.
A few moments ago, at about the time I'd start thinking about the evening meal, in popped an email from the Japanese restaurant home delivery service I use, offering a "today only" soccer special on sushi and beer for delivery just before the game starts.
Nice!
Mind you, they're lucky that I happen to be a big soccer fan, otherwise the mail wouldn't resonate quite so well or might even backfire on them (they have no customer data that could identify a "soccer" segment but perhaps they filtered by gender!).
But it's an idea that might encourage a few lightbulbs to go off in email marketing heads?
It's just unfortunate that I already have a table booked down an Irish bar for the England game taking place the same time.
Tonight, Austria (where I live) play Northern Ireland at soccer in a world cup qualifying match.
A few moments ago, at about the time I'd start thinking about the evening meal, in popped an email from the Japanese restaurant home delivery service I use, offering a "today only" soccer special on sushi and beer for delivery just before the game starts.
Nice!
Mind you, they're lucky that I happen to be a big soccer fan, otherwise the mail wouldn't resonate quite so well or might even backfire on them (they have no customer data that could identify a "soccer" segment but perhaps they filtered by gender!).
But it's an idea that might encourage a few lightbulbs to go off in email marketing heads?
It's just unfortunate that I already have a table booked down an Irish bar for the England game taking place the same time.
Permalink | October 12, 2005 |
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