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(Tactics) A stealable idea for all marketers
A brief look at an email campaign and highly-effective landing page by Royal Caribbean.

There are one or two insights about what can work well, and a nice idea about using successful older campaigns as follow-up mails to new opt-ins.

Times change - my dad did a Photoshop course on the last cruise my parents took. And then emailed the results to me while still on board...

Permalink | October 04, 2005 | 0 comment(s)
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