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(Tactics) Successful E-Mail Tactics: Entrance and Exit Strategies
Jeanniey Mullen takes her concept of holistic email marketing another step further by combining it with an understanding of where people are in the email receipt and response cycle.
Which means simply remembering that when you send out email, some is going to people for the first time, some is going to long-time readers and some is going to people who never open, read or respond to your emails.
She suggests there are obvious relationship and response benefits to be gained from adjusting your messaging and segmentation to account for this, and explains some of the questions and issues involved.
Jeanniey Mullen takes her concept of holistic email marketing another step further by combining it with an understanding of where people are in the email receipt and response cycle.
Which means simply remembering that when you send out email, some is going to people for the first time, some is going to long-time readers and some is going to people who never open, read or respond to your emails.
She suggests there are obvious relationship and response benefits to be gained from adjusting your messaging and segmentation to account for this, and explains some of the questions and issues involved.
Permalink | October 31, 2005 |
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