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(Case study) Great Email Follow-Ups to Qualify New Leads
A look at how a combination of staggered emails and print messages qualifies leads so that the salesperson knows where to focus his or her attention.
The key is in the dual on- and offline approach and the use of email copy to get leads to qualify themselves by taking appropriate action (or not).
Worth a read if you're in the lead generation and sales business.
A look at how a combination of staggered emails and print messages qualifies leads so that the salesperson knows where to focus his or her attention.
The key is in the dual on- and offline approach and the use of email copy to get leads to qualify themselves by taking appropriate action (or not).
Worth a read if you're in the lead generation and sales business.
Permalink | November 11, 2005 |
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