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(Case study) Intrawest
As well as a few insights into useful tactics and list management practices, it's interesting to see how an organization copes with managing email marketing across disparate business units throughout North America.
As seems so often the case, lifecycle emails (triggered by where a recipient is in the purchase cycle) get a big thumbs up.
As well as a few insights into useful tactics and list management practices, it's interesting to see how an organization copes with managing email marketing across disparate business units throughout North America.
As seems so often the case, lifecycle emails (triggered by where a recipient is in the purchase cycle) get a big thumbs up.
Permalink | November 07, 2005 |
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