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(Case study) mousehouse
A report on the results from the first promotional newsletter sent out by this online retailer of digital imaging products.
The key take away is the value they got from sending the same newsletter again to those who didn't open it the first time. 31% of the additional orders generated by the email came from that second send.
So that's a near-50% boost to sales by resending based on an observation of who did and didn't open the first email.
A report on the results from the first promotional newsletter sent out by this online retailer of digital imaging products.
The key take away is the value they got from sending the same newsletter again to those who didn't open it the first time. 31% of the additional orders generated by the email came from that second send.
So that's a near-50% boost to sales by resending based on an observation of who did and didn't open the first email.
Permalink | November 01, 2005 |
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