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(Case study) Timely Email Reminder Boosts Survey Participation
This short article confirms the lessons from the case study I mentioned yesterday. Namely that follow-up emails to those who didn't open or respond to a first send out can significantly boost responses.
In this case, a survey reminder accounted for about a third of total responses.
This concept seems capable of application to various types of promotion and email initiatives. Time to put the thinking cap on.
This short article confirms the lessons from the case study I mentioned yesterday. Namely that follow-up emails to those who didn't open or respond to a first send out can significantly boost responses.
In this case, a survey reminder accounted for about a third of total responses.
This concept seems capable of application to various types of promotion and email initiatives. Time to put the thinking cap on.
Permalink | November 02, 2005 |
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