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(Copywriting) Long Vs. Short
Melinda Krueger suggests that short and sweet may not always be better in email promotions, and explains why.
She also has some snippets of advice on how to present long copy in a way that keeps the attention of the reader.
Like many issues, there is no right answer to copy length; it depends on what it is you're trying to sell and to whom.
Melinda Krueger suggests that short and sweet may not always be better in email promotions, and explains why.
She also has some snippets of advice on how to present long copy in a way that keeps the attention of the reader.
Like many issues, there is no right answer to copy length; it depends on what it is you're trying to sell and to whom.
Permalink | November 02, 2005 |
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