Designing Emails For the Preview Pane and Disabled Images
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A long and useful article from Loren McDonald on the impact of image blocking and preview pane use on email marketing.
The article first reveals the results of a reader survey to establish just how big the issue is. It then looks at how you should design and present your email content to minimize the problem.
In doing so, Loren lists many changes you can make or actions you can take. And he looks at the issues from various perspectives, including that of the newsletter publisher, advertisers in third-party emails, and corporate communicator.
The article first reveals the results of a reader survey to establish just how big the issue is. It then looks at how you should design and present your email content to minimize the problem.
In doing so, Loren lists many changes you can make or actions you can take. And he looks at the issues from various perspectives, including that of the newsletter publisher, advertisers in third-party emails, and corporate communicator.
Permalink | November 01, 2005 |
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