Latest posts | Feed | By Mark Brownlow on November 29, 2005

(Enlightenment) Statistics and rabbits
Every now and then I come across quotes or concepts that make me sit up and think, and I might pass on a few that seem relevant.

For those who spend their days poring over email marketing metrics and worrying about benchmarks, here's something to ponder over. I read about it in Vienna's street newspaper.

A hunter fires two shots at a rabbit. The first misses to the left by exactly one foot, the second misses to the right by exactly one foot. The rabbit walks away uninjured. But statistically, it's dead.

Think about it.

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