Latest posts | Feed | By Mark Brownlow on November 17, 2005
(Metrics / list mgmt) It's raining reports
Three useful reports out from MarketingSherpa on email marketing topics.
The first is the 2006 edition of their Benchmark Guide. This features over 300 charts, tables and heatmaps with benchmark statistics concerning email marketing practices, budgets and success metrics. There's an executive summary to give you a taste of what you get for your $200+.
Also from MarketingSherpa are their two Buyer's Guides to Email Service Providers and Independent Email Deliverability Firms. Behind that mouthful is in-depth and exclusive comparative data on dozens of relevant companies and services. Data that helps you decide which service is right for your needs.
I believe this is the first time that deliverability services have been covered in this way by anyone (but correct me if I'm wrong).
Three useful reports out from MarketingSherpa on email marketing topics.
The first is the 2006 edition of their Benchmark Guide. This features over 300 charts, tables and heatmaps with benchmark statistics concerning email marketing practices, budgets and success metrics. There's an executive summary to give you a taste of what you get for your $200+.
Also from MarketingSherpa are their two Buyer's Guides to Email Service Providers and Independent Email Deliverability Firms. Behind that mouthful is in-depth and exclusive comparative data on dozens of relevant companies and services. Data that helps you decide which service is right for your needs.
I believe this is the first time that deliverability services have been covered in this way by anyone (but correct me if I'm wrong).
[This post brought to you by Campaigner Email Marketing]
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