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(Metrics) New stats source
Vendor Bronto now publish a rolling weekly update of the last three months' worth of aggregated statistics from their clients' email marketing efforts. Delivery rates, open rates and CTR are listed across a range of industries.
Of interest to stat freaks and anyone who wants to know how the numbers are calculated, Bronto also provide some explanations of the math behind the numbers.
That's a welcome move, given that so many vendors just pump out benchmarking stats without any indication of how they were gathered and what they represent.
Vendor Bronto now publish a rolling weekly update of the last three months' worth of aggregated statistics from their clients' email marketing efforts. Delivery rates, open rates and CTR are listed across a range of industries.
Of interest to stat freaks and anyone who wants to know how the numbers are calculated, Bronto also provide some explanations of the math behind the numbers.
That's a welcome move, given that so many vendors just pump out benchmarking stats without any indication of how they were gathered and what they represent.
Permalink | November 29, 2005 |
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