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(Misc) Another blog resource
Tom O'Leary writes this blog on messaging, with a strong emphasis on email marketing (Tom works in the field). It's a nice mix of news, insight, opinion and self-penned resource articles on relevant topics, regularly updated.
In his most recent article, for example, he has advice on three key elements of your commercial emails: the subject line, the call to action and the unique proposition.
Tom O'Leary writes this blog on messaging, with a strong emphasis on email marketing (Tom works in the field). It's a nice mix of news, insight, opinion and self-penned resource articles on relevant topics, regularly updated.
In his most recent article, for example, he has advice on three key elements of your commercial emails: the subject line, the call to action and the unique proposition.
Permalink | November 15, 2005 |
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