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(Misc) Good Grief, You Haven't Got A Brief?!
David Baker makes a plea for the creative brief that precedes every campaign, dismissed by many as overkill or a waste of precious time.
He outlines the benefits for keeping teams and processes on track and focused on the right priorities, and suggests some of the things that should go in one.
David Baker makes a plea for the creative brief that precedes every campaign, dismissed by many as overkill or a waste of precious time.
He outlines the benefits for keeping teams and processes on track and focused on the right priorities, and suggests some of the things that should go in one.
Permalink | November 02, 2005 |
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