Latest posts | Feed | By Mark Brownlow on November 11, 2005
(RSS) Extra, Extra, Read All About it - Blogs and Email Coexist!
Janine Popick of VerticalResponse takes an author to task who suggests blogs are a threat to email marketing services.
If anything, she doesn't go far enough in her correct argument that blogs and email are not mutually exclusive.
The fault lies with the original author who falls into the common trap of comparing blogs with email, when really it's RSS that is the issue.
Suggesting -- as the original author did -- that a blog makes an e-newsletter unnecessary is nonsense because the whole point of email in the beginning was that you didn't have to rely on people coming back to your website to get your message to them.
A blog is just web content - it no more competes with email than a website ever has.
The more interesting question is RSS, the web feeds often associated with a blog. They do a similar job to email in that content (marketing messages) get delivered to the recipient's desktop, albeit in a different way and with different people in control of when and whether the message is delivered.
Janine's argument holds true here too. She says, "...not everyone likes to blog nor do they subscribe to RSS, and not everyone likes to email...it's all about marketing vehicles complementing each other."
Exactly. As I've banged on about enough here, email versus RSS is not an either/or issue. The more choice you give people in terms of communication vehicle, the more likely they are to find one they want to use. And the more likely you are to get your message to them.
Janine Popick of VerticalResponse takes an author to task who suggests blogs are a threat to email marketing services.
If anything, she doesn't go far enough in her correct argument that blogs and email are not mutually exclusive.
The fault lies with the original author who falls into the common trap of comparing blogs with email, when really it's RSS that is the issue.
Suggesting -- as the original author did -- that a blog makes an e-newsletter unnecessary is nonsense because the whole point of email in the beginning was that you didn't have to rely on people coming back to your website to get your message to them.
A blog is just web content - it no more competes with email than a website ever has.
The more interesting question is RSS, the web feeds often associated with a blog. They do a similar job to email in that content (marketing messages) get delivered to the recipient's desktop, albeit in a different way and with different people in control of when and whether the message is delivered.
Janine's argument holds true here too. She says, "...not everyone likes to blog nor do they subscribe to RSS, and not everyone likes to email...it's all about marketing vehicles complementing each other."
Exactly. As I've banged on about enough here, email versus RSS is not an either/or issue. The more choice you give people in terms of communication vehicle, the more likely they are to find one they want to use. And the more likely you are to get your message to them.
[This post brought to you by Campaigner Email Marketing]
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