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Excellent article from Matt Blumberg on the current state of RSS and what needs to happen before it hits the big time.
He runs through a host of issues, such as personalization, reach, presentation, standards, information filtering and search; all the things that affect the value of the medium to publishers, readers and advertisers.
Let's hope he provides updates in the future.
(Ironic aside: The spellchecking tool incorporated within the Blogging software I use doesn't recognize the term "RSS" - it suggests RSI as a replacement.)
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