Latest posts | Feed | By Mark Brownlow on November 22, 2005
(Spam) Meet a spammer
Goodness. Know thy enemy they say and this interview with a spammer certainly gives some insights into life on the dark side.
It does raise some key issues, too. For example, it appears as if the incentive to spam grows less and less. And the spammer suggests that the success of filters and lawsuits means his colleagues are leaving the business or sending more emails to get the same results.
So the growth in the number of spam sent might actually be a good sign, suggesting the war on spam is working.
Remember, the numbers sent and the numbers arriving in inboxes (the important number) are not the same thing. A lot of spam doom and gloom prophets only look at the first number, not the second.
Goodness. Know thy enemy they say and this interview with a spammer certainly gives some insights into life on the dark side.
It does raise some key issues, too. For example, it appears as if the incentive to spam grows less and less. And the spammer suggests that the success of filters and lawsuits means his colleagues are leaving the business or sending more emails to get the same results.
So the growth in the number of spam sent might actually be a good sign, suggesting the war on spam is working.
Remember, the numbers sent and the numbers arriving in inboxes (the important number) are not the same thing. A lot of spam doom and gloom prophets only look at the first number, not the second.
[This post brought to you by Campaigner Email Marketing]
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