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(State of industry) E-Mail: Online Marketing's Overlooked Stepchild?
Jeanne Jennings is not happy about the lack of respect online marketing and marketers give email (a complaint I hear frequently BTW).
After explaining why she feels it's a problem, she runs over some basic advice on how to start improving your email efforts.
It's a shame email still needs to fight its corner. I suspect it's a combination of issues. Too many people burn their fingers with poor execution and then blame the tool, not the worker. And that's partly because it needs intelligent application to harness the real benefits - point, click, blast is increasingly less effective than ever before.
Jeanne Jennings is not happy about the lack of respect online marketing and marketers give email (a complaint I hear frequently BTW).
After explaining why she feels it's a problem, she runs over some basic advice on how to start improving your email efforts.
It's a shame email still needs to fight its corner. I suspect it's a combination of issues. Too many people burn their fingers with poor execution and then blame the tool, not the worker. And that's partly because it needs intelligent application to harness the real benefits - point, click, blast is increasingly less effective than ever before.
Permalink | November 08, 2005 |
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