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(Strategy) Never Send An E-mail On Saturday...And Other Rules To Break
David Baker uses the "best day to send" debate to illustrate a point about avoiding the seductive attraction of always following "norms" or "averages".

He suggests relevancy is as much about timing as content, and that you can never find a single, ideal solution to a particular communication issue (like send day) because the recipient base changes and represents a range of preferences.

In other words, there are now so many ways of getting communications from a company, and so many different (and changing) behaviors with regard to response and reading patterns that you can't rely on simple "one size fits all" approaches.

Permalink | November 15, 2005 | 0 comment(s)
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