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(Tactics) Get More from Your Email List
G. Simms Jenkins joins the rallying call for more thoughtful approaches to email marketing, particularly in moving away from generic broadcast messages towards segmentation and beyond.
In doing so, he offers up a few examples of where to generate more value from email and how to set about splitting your customer base in a way that makes sense in terms of generating more content-driven revenue.
G. Simms Jenkins joins the rallying call for more thoughtful approaches to email marketing, particularly in moving away from generic broadcast messages towards segmentation and beyond.
In doing so, he offers up a few examples of where to generate more value from email and how to set about splitting your customer base in a way that makes sense in terms of generating more content-driven revenue.
Permalink | November 21, 2005 |
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