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(Tactics) Subject: Email Ads Grow Up
The Wall Street Journal with a very positive look at how fashion retailers use email marketing successfully.
Apart from the discussion of various strategies and tactics used, it's refreshing to see such a non-cynical view of the medium. In particular, there's credence given to the idea that customers actually like getting the emails.
In other words, it's not a cheap form of marketing foisted on unwilling recipients by money-grubbing companies, but actually a win-win for sender and recipient.
The Wall Street Journal with a very positive look at how fashion retailers use email marketing successfully.
Apart from the discussion of various strategies and tactics used, it's refreshing to see such a non-cynical view of the medium. In particular, there's credence given to the idea that customers actually like getting the emails.
In other words, it's not a cheap form of marketing foisted on unwilling recipients by money-grubbing companies, but actually a win-win for sender and recipient.
Permalink | November 24, 2005 |
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