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(Basics) Permission Email Marketing: "Permission" is Not Optional
An excellent article by Loren McDonald stating the clear business case for only sending bulk commercial email to those who have explicitly requested it. A must-read for anyone who thinks it's OK to send email to any old address they dug up from the Internet.
Also a good web address to have handy if your non-email marketing colleagues start asking questions about the size of your address list and such like.
An excellent article by Loren McDonald stating the clear business case for only sending bulk commercial email to those who have explicitly requested it. A must-read for anyone who thinks it's OK to send email to any old address they dug up from the Internet.
Also a good web address to have handy if your non-email marketing colleagues start asking questions about the size of your address list and such like.
Permalink | December 01, 2005 |
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