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(Can-spam) FTC report
That link takes you directly to a 116 page .pdf report from the FTC entitled "Effectiveness and enforcement of the Can-Spam act: a report to congress."
In essence they're not claiming any miracle successes for the legislation. But they do see it as a useful tool for enforcement agencies and ISPs.
They also suggest that the act encouraged legitimate marketers to sharpen up their own act, which has led to better consumer attitudes to commercial emails.
The report also claims progress in the war on spam is down to a combination of factors, with anti-spam technology playing the most important role.
Seems a very objective view of things and reflects the growing belief that there is no silver bullet for the spam problem, but a combination of legislation, technology, education and cross-border cooperation should continue to ease the problem.
That link takes you directly to a 116 page .pdf report from the FTC entitled "Effectiveness and enforcement of the Can-Spam act: a report to congress."
In essence they're not claiming any miracle successes for the legislation. But they do see it as a useful tool for enforcement agencies and ISPs.
They also suggest that the act encouraged legitimate marketers to sharpen up their own act, which has led to better consumer attitudes to commercial emails.
The report also claims progress in the war on spam is down to a combination of factors, with anti-spam technology playing the most important role.
Seems a very objective view of things and reflects the growing belief that there is no silver bullet for the spam problem, but a combination of legislation, technology, education and cross-border cooperation should continue to ease the problem.
Permalink | December 21, 2005 |
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