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(Deliverability) Email authentication myths
Karen J. Bannan cites various statistics suggesting few companies are implementing email authentication technologies to support their email marketing endeavors.
With the help of Skylist's Joshua Baer, she then identifies four excuses why people might be holding off, and explains why these excuses are nonsense.
She doesn't mention laziness, though, which is my excuse.
Karen J. Bannan cites various statistics suggesting few companies are implementing email authentication technologies to support their email marketing endeavors.
With the help of Skylist's Joshua Baer, she then identifies four excuses why people might be holding off, and explains why these excuses are nonsense.
She doesn't mention laziness, though, which is my excuse.
Permalink | December 16, 2005 |
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