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(Deliverability / state of industry) Q&A with Des Cahill
An interview with the top man at Habeas. He gives a long explanation of the differences between email authentication, reputation and accreditation, and why these things are important for email marketers.
Then he turns his attention to more general issues, such as cross-channel integration, permission, RSS and the direction of the email marketing industry.
An interview with the top man at Habeas. He gives a long explanation of the differences between email authentication, reputation and accreditation, and why these things are important for email marketers.
Then he turns his attention to more general issues, such as cross-channel integration, permission, RSS and the direction of the email marketing industry.
Permalink | December 13, 2005 |
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