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(E-newsletters / RSS) B-to-B Marketer Finds a New Way
Essentially an interview with Ed Schipul of the same-name company. He has some contrary things to say about how to use newsletters, and is a big fan of RSS as an alternative delivery mechanism.
Definitely a thought-provoking read which should at least make you reevaluate your own approach and strategies, even if you might not agree with him.
Essentially an interview with Ed Schipul of the same-name company. He has some contrary things to say about how to use newsletters, and is a big fan of RSS as an alternative delivery mechanism.
Definitely a thought-provoking read which should at least make you reevaluate your own approach and strategies, even if you might not agree with him.
Permalink | December 08, 2005 |
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