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(List mgmt) Removing unresponsive addresses from your email list
Mark Brownlow (erm...me) lists the reasons why you should consider removing email addresses that aren't responding to your messages.
I also kill one myth about this process, explaining why you should be wary of marketers who perform a cull and then mouth off about how their metrics have improved. Smoke and mirrors are at work. Again.
Mark Brownlow (erm...me) lists the reasons why you should consider removing email addresses that aren't responding to your messages.
I also kill one myth about this process, explaining why you should be wary of marketers who perform a cull and then mouth off about how their metrics have improved. Smoke and mirrors are at work. Again.
Permalink | December 02, 2005 |
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