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(List mgmt / tactics) This is how to do it...
The Email Sender and Provider Coalition just updated their best practices guide. The 5-page document covers such things as permission, subscription processes and ongoing communications with recipients.
Reading quickly through the document it seems pretty solid to me - a good framework to work within if you're marketing via email. In particular, they are pretty clear that anything other than opt-in is unacceptable.
The Email Sender and Provider Coalition just updated their best practices guide. The 5-page document covers such things as permission, subscription processes and ongoing communications with recipients.
Reading quickly through the document it seems pretty solid to me - a good framework to work within if you're marketing via email. In particular, they are pretty clear that anything other than opt-in is unacceptable.
Permalink | December 14, 2005 |
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