Latest posts | Feed | By Mark Brownlow on December 21, 2005
(Metrics) Caution: Falling Open Rates!
A brief article with some basic information on the issue of open rates and their measurement. If you're wondering why open rates decline, yet responses (clicks etc.) remain steady, then this article has the answer.
A brief article with some basic information on the issue of open rates and their measurement. If you're wondering why open rates decline, yet responses (clicks etc.) remain steady, then this article has the answer.
[This post brought to you by Campaigner Email Marketing]
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