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(Metrics) Caution: Falling Open Rates!
A brief article with some basic information on the issue of open rates and their measurement. If you're wondering why open rates decline, yet responses (clicks etc.) remain steady, then this article has the answer.
A brief article with some basic information on the issue of open rates and their measurement. If you're wondering why open rates decline, yet responses (clicks etc.) remain steady, then this article has the answer.
Permalink | December 21, 2005 |
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