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(State of industry) Email Objects in the Review Mirror
It's that time of year again when we all predict what will happen next year, review the last 12 months and then wonder why we still haven't got round to tiling the kitchen (ahem).
Here Bill Nussey of Silverpop reviews the email marketing year, with a focus on changing attitudes.
He also predicts a bright future for RSS and podcasting, reflecting the growing realization that marketers need to offer a choice of coordinated communication methods to keep up with the customer.
It's that time of year again when we all predict what will happen next year, review the last 12 months and then wonder why we still haven't got round to tiling the kitchen (ahem).
Here Bill Nussey of Silverpop reviews the email marketing year, with a focus on changing attitudes.
He also predicts a bright future for RSS and podcasting, reflecting the growing realization that marketers need to offer a choice of coordinated communication methods to keep up with the customer.
[This post brought to you by Campaigner Email Marketing]
Permalink | December 15, 2005 | 0 comment(s) - add yours!
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Permalink | December 15, 2005 | 0 comment(s) - add yours!
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