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(Strategy) Why Do Marketers Still Send Newsletters?
Stephan Pretorius makes an appeal for an end to thoughtless B2C newsletter-type approaches to email marketing. Instead, he supports the move to dynamic, personalized content and communications triggered by customer actions and life cycle events.
More importantly, perhaps, he outlines the reasons why this move -- which nobody would dispute is a good thing -- hasn't really happened yet, and thus implies what needs to be done to make it happen.
Stephan Pretorius makes an appeal for an end to thoughtless B2C newsletter-type approaches to email marketing. Instead, he supports the move to dynamic, personalized content and communications triggered by customer actions and life cycle events.
More importantly, perhaps, he outlines the reasons why this move -- which nobody would dispute is a good thing -- hasn't really happened yet, and thus implies what needs to be done to make it happen.
Permalink | December 06, 2005 |
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