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(Tactics) Optimizing responses
Stefan Tornquist is the stats man at MarketingSherpa. Here he points out some numbers that indicate email marketing continues to do well. Then he discusses some of the mistakes marketers are making and offers suggestions on how to improve success metrics through considerations of timing, frequency, deliverability and landing pages.
Stefan Tornquist is the stats man at MarketingSherpa. Here he points out some numbers that indicate email marketing continues to do well. Then he discusses some of the mistakes marketers are making and offers suggestions on how to improve success metrics through considerations of timing, frequency, deliverability and landing pages.
Permalink | December 06, 2005 |
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