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(Tactics) Second Sends: Folly or Future?
Jeanne Jennings asks whether it's a good idea to send out your email again to those who didn't open it first time round.
She explores some of the issues involved, touching on such things as metrics, list fatigue, content and costs.
Jeanne Jennings asks whether it's a good idea to send out your email again to those who didn't open it first time round.
She explores some of the issues involved, touching on such things as metrics, list fatigue, content and costs.
Permalink | December 20, 2005 |
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