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(Tactics) Test Big, Test Often
Melinda Krueger suggests taking more risks with your campaign tests, arguing that small changes bring about small improvements that can be hard to validate. Big changes, however, can bring big improvements.
She also has some thoughts on where to get inspiration on things to test.
Melinda Krueger suggests taking more risks with your campaign tests, arguing that small changes bring about small improvements that can be hard to validate. Big changes, however, can bring big improvements.
She also has some thoughts on where to get inspiration on things to test.
Permalink | December 13, 2005 |
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