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...daily blog with email marketing advice, news and best practices
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January 31, 2005
An E-Mail Marketer's Guide to Deliverability, Part 1: SPF
I recently mused that legislation and delivery technology wouldn't dominate 2005 quite like 2004, and then all today's entries are about that very subject. This one takes a look at email authentication techniques designed to cut down on spam (and false positives), explaining the ins and outs of SPF or Sender Policy Framework.
I recently mused that legislation and delivery technology wouldn't dominate 2005 quite like 2004, and then all today's entries are about that very subject. This one takes a look at email authentication techniques designed to cut down on spam (and false positives), explaining the ins and outs of SPF or Sender Policy Framework.
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FTC Attorney to Legit Marketers: You Could Be Next
This report on comments made by an FTC attorney at a recent conference suggests they might come knocking on the doors of a few reputable email marketers soon. So if you thought being non-fradulent meant you could get away with ignoring Can-Spam, think again...
This report on comments made by an FTC attorney at a recent conference suggests they might come knocking on the doors of a few reputable email marketers soon. So if you thought being non-fradulent meant you could get away with ignoring Can-Spam, think again...
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FTC Closing CAN-SPAM Loopholes
This article goes over some of the clarifications of the Can-Spam legislation that have come out of the offices of the FTC. I like best the response to the suggestion that the law is useless since spammers don't keep to it: "Why outlaw theft, if you'll still have thieves?"
This article goes over some of the clarifications of the Can-Spam legislation that have come out of the offices of the FTC. I like best the response to the suggestion that the law is useless since spammers don't keep to it: "Why outlaw theft, if you'll still have thieves?"
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January 29, 2005
Marketers missing the boat on e-mail testing and tactics, Jupiter says
According to Internet Retailer, a study by JupiterResearch reveals that marketers are leaving a heap of money on the table because they're not adequately testing and measuring their campaigns and tactics. So plenty of catching up to do - but it's nice to know that there's still plenty of juice to be squeezed out of the email marketing orange.
According to Internet Retailer, a study by JupiterResearch reveals that marketers are leaving a heap of money on the table because they're not adequately testing and measuring their campaigns and tactics. So plenty of catching up to do - but it's nice to know that there's still plenty of juice to be squeezed out of the email marketing orange.
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FTC Issues Final Rule Defining Which Association E-Mails are "Commercial" Under the Can-Spam Act
An informational paper put out by attorneys Vedder, Price, Kaufman & Kammholz, P.C. clarifying the FTC's position on determining the nature of email content, particularly as it impacts on associations (who are not exempt from the provisions of the law). You'll need to register at the site (free) to read the whole article.
An informational paper put out by attorneys Vedder, Price, Kaufman & Kammholz, P.C. clarifying the FTC's position on determining the nature of email content, particularly as it impacts on associations (who are not exempt from the provisions of the law). You'll need to register at the site (free) to read the whole article.
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January 27, 2005
Prufread Those E-Mail Messages!
A cursory glance at this article suggests Karen Gedney is stating the obvious. But she lists a lot of practical mechanisms you should have in place to avoid errors in your emails. Useful.
A cursory glance at this article suggests Karen Gedney is stating the obvious. But she lists a lot of practical mechanisms you should have in place to avoid errors in your emails. Useful.
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January 26, 2005
Holiday Survey Research Brief
From the front page of this vendor site you can access a new white paper on surveyed consumer responses to retail emails sent over the holiday shopping season. It covers such aspects as the influence on buying decisions, the importance of branding and trust, impact of mailing frequency, and more.
From the front page of this vendor site you can access a new white paper on surveyed consumer responses to retail emails sent over the holiday shopping season. It covers such aspects as the influence on buying decisions, the importance of branding and trust, impact of mailing frequency, and more.
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January 25, 2005
Fuel-Efficient E-Mail Marketing
Paul Soltoff offers some thoughts on testing rural customers as a database segment, and suggests some ways to pitch your products to them.
Paul Soltoff offers some thoughts on testing rural customers as a database segment, and suggests some ways to pitch your products to them.
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Spam Fighting Tips for the New Year
It's always good to see things from the other end of the email, and here's an article offering readers of PC World some advice for dealing with spam. Note that the first two suggestions involve avoiding email entirely - now you understand the importance for legitimate marketers of solving the spam problem...
It's always good to see things from the other end of the email, and here's an article offering readers of PC World some advice for dealing with spam. Note that the first two suggestions involve avoiding email entirely - now you understand the importance for legitimate marketers of solving the spam problem...
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January 24, 2005
Email Marketing Takes a Licking, Keeps on Ticking
G. Simms Jenkins reviews some of the positives from 2004 and offers up a list of hopes and predictions for the coming year.
G. Simms Jenkins reviews some of the positives from 2004 and offers up a list of hopes and predictions for the coming year.
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How to Drive Shoppers Back to Abandoned Shopping Carts with Email
An EmailSherpa case study covering several tactics used by iPrint.com. Includes the results of numerous tests concerning such aspects as the offer, subject line, sign-up procedure etc.
An EmailSherpa case study covering several tactics used by iPrint.com. Includes the results of numerous tests concerning such aspects as the offer, subject line, sign-up procedure etc.
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January 23, 2005
Verizon faces lawsuit over email blocking
Though I'm normally a fan of all and any anti-spam measures, Verizon's blanket ban policy that applied to whole regions of Plant Earth (see here) was clearly a step too far, and it seems they may pay a high price for it.
Though I'm normally a fan of all and any anti-spam measures, Verizon's blanket ban policy that applied to whole regions of Plant Earth (see here) was clearly a step too far, and it seems they may pay a high price for it.
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January 21, 2005
Value of Message is Key for Consumers
Alan Chapell runs over a recent report from the Ponemon Institute's 2005 Online Consumer Permissions Study, and draws out insight and advice for (email) marketers. There's also a link to the original report itself.
Alan Chapell runs over a recent report from the Ponemon Institute's 2005 Online Consumer Permissions Study, and draws out insight and advice for (email) marketers. There's also a link to the original report itself.
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How Nongeeks Can Increase E-Mail Delivery
The Popov McDonald combo have thirteen suggestions on how to improve your delivery and open rates through list building and management, and email content.
The Popov McDonald combo have thirteen suggestions on how to improve your delivery and open rates through list building and management, and email content.
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Microsoft Office Outlook Live
The big M is offering a subscription version of its Outlook email client, which people can thus use to synchronize their desktop with a Hotmail email account. Thus adding another potential layer of complexity to the "will this email look good in Hotmail?" issue.
The big M is offering a subscription version of its Outlook email client, which people can thus use to synchronize their desktop with a Hotmail email account. Thus adding another potential layer of complexity to the "will this email look good in Hotmail?" issue.
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January 18, 2005
Verizon persists with European email blockade
If you're in Europe and wondering about a lack of response to emails sent to customers using the huge US ISP Verizon, this article explains what might be happening. The irony of a US-based ISP banning all email from Europe as a way to combat spam is not lost on me. Remind me which country sends more spam than almost the rest of the world put together?
If you're in Europe and wondering about a lack of response to emails sent to customers using the huge US ISP Verizon, this article explains what might be happening. The irony of a US-based ISP banning all email from Europe as a way to combat spam is not lost on me. Remind me which country sends more spam than almost the rest of the world put together?
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January 17, 2005
One-to-One E-Mail Campaigns for B2B Organizations
A forthcoming virtual seminar on January 20th, from the folks at MarketingProfs.com.
A forthcoming virtual seminar on January 20th, from the folks at MarketingProfs.com.
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January 16, 2005
Small.biz urged to adopt 'professional' email addresses
I know you know this, but if you ever stumble across one of those small operations that still thinks it's OK to use a hotmail.com business address, here are some numbers to wave in their face.
I know you know this, but if you ever stumble across one of those small operations that still thinks it's OK to use a hotmail.com business address, here are some numbers to wave in their face.
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January 15, 2005
The Spam Reality/Show
Rebecca Lieb gives the Can-Spam legislation a thumbs up, and reviews the implications for marketers seeking to outsource their email marketing through email list hosting services, affiliate marketing etc.
Rebecca Lieb gives the Can-Spam legislation a thumbs up, and reviews the implications for marketers seeking to outsource their email marketing through email list hosting services, affiliate marketing etc.
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January 14, 2005
Spam Down, Deliverability Concerns Up?
Al DiGuido explores some deliverability issues, assesses the challenge and suggests some solutions marketers might pursue.
Al DiGuido explores some deliverability issues, assesses the challenge and suggests some solutions marketers might pursue.
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Average Email Open Time is 15-20 Seconds
EmailSherpa has some advice on how to adjust email marketing campaigns to account for this piece of insight. The article also explores some segmentation and content issues.
EmailSherpa has some advice on how to adjust email marketing campaigns to account for this piece of insight. The article also explores some segmentation and content issues.
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FTC Postpones Effective Date of Can-Spam Rule Establishing Criteria for Determining "Primary Purpose" of E-Mail Messages
The new provisions on what does (and does not) constitute a commercial email won't now come into force until March 28th (instead of the intended February 18th). This is to comply with some regulatory requirement concerning new legislation and small businesses.
The new provisions on what does (and does not) constitute a commercial email won't now come into force until March 28th (instead of the intended February 18th). This is to comply with some regulatory requirement concerning new legislation and small businesses.
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January 13, 2005
Marketing wisdom for 2005
MarketingSherpa continues their annual tradition of publishing words of wisdom from readers in this free 2005 edition. The first section covers email marketing, with advice, suggestions, tips and experiences from real-life email marketers.
MarketingSherpa continues their annual tradition of publishing words of wisdom from readers in this free 2005 edition. The first section covers email marketing, with advice, suggestions, tips and experiences from real-life email marketers.
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January 12, 2005
E-Mail by Machiavelli
Not strictly email marketing, but a good laugh, and not without its serious side. Pete Blackshaw identifies some of the perils, pitfalls and personalities in the world of corporate email communication.
Not strictly email marketing, but a good laugh, and not without its serious side. Pete Blackshaw identifies some of the perils, pitfalls and personalities in the world of corporate email communication.
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January 07, 2005
CAN-SPAM 2005 Reality-Check
EmailSherpa.com explains that the real issue with the new FTC guidelines issued in December is not the definition of commercial email, but the obligation to extend a recipient's opt-out request across your brand and/or organization...
EmailSherpa.com explains that the real issue with the new FTC guidelines issued in December is not the definition of commercial email, but the obligation to extend a recipient's opt-out request across your brand and/or organization...
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Studies Reveal That Consumers Talk, and That Positive Email Experiences Win Loyalty
Phillip Britt reports on a couple of studies showing the importance of fast and adequate responses to online customer enquiries.
Phillip Britt reports on a couple of studies showing the importance of fast and adequate responses to online customer enquiries.
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January 06, 2005
Should we live in gated email communities? - silicon.com
Interesting leader at silicon.com which discussed a possible trend to gated email communities as a response to spam problems. The closing argument in essence is that the more email accounts we have, the poorer becomes email communication - which has obvious implications for email marketers.
Interesting leader at silicon.com which discussed a possible trend to gated email communities as a response to spam problems. The closing argument in essence is that the more email accounts we have, the poorer becomes email communication - which has obvious implications for email marketers.
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Ezine Trends For 2005 - Email Publishing Predictions
Christopher Knight offers his own set of predictions and advice for the coming year. The tone is more for the small to medium-sized publisher than the corporate giants.
Christopher Knight offers his own set of predictions and advice for the coming year. The tone is more for the small to medium-sized publisher than the corporate giants.
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January 04, 2005
E-Mail 2004: Year in Review and a Look Ahead to 2005
David Daniels identifies some of the big developments that affected the email marketing world last year, and comments on their impacts
David Daniels identifies some of the big developments that affected the email marketing world last year, and comments on their impacts
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E-Mail: Let's Do the Numbers
Another worthwhile article from Jeanne Jennings. She offers some sources of metrics to benchmark your own efforts with. Bear in mind (as always) that averages are just that and you often have no idea how they're calculated or measured. So take other people's figures with a pinch of sodium chloride.
Another worthwhile article from Jeanne Jennings. She offers some sources of metrics to benchmark your own efforts with. Bear in mind (as always) that averages are just that and you often have no idea how they're calculated or measured. So take other people's figures with a pinch of sodium chloride.
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CAN-SPAM Gets Mixed Report Card for First Year
Article offers various statistics, all of which suggest that spam and other related email problems (like phishing) are on an upward curve. Mind you, from a marketing perspective, it's the volume of spam that gets delivered and clogs up email boxes that matters, not the amount sent.
Article offers various statistics, all of which suggest that spam and other related email problems (like phishing) are on an upward curve. Mind you, from a marketing perspective, it's the volume of spam that gets delivered and clogs up email boxes that matters, not the amount sent.
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Pew Internet & American Life Project: Blogosphere
For background statistics on blog and RSS-use, and especially the number and type of people using RSS readers, take a peek at this survey.
For background statistics on blog and RSS-use, and especially the number and type of people using RSS readers, take a peek at this survey.
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