(Case study) The Greenbrier
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This article highlights the value of segmentation and testing.
It explains how the resort segments its list of email addresses, based on customer self-selection and click tracking.
Then it looks at how one particular test campaign to a small segment produced fantastic results.
There are also various tidbits about email design, list rental and other aspects of email marketing in there.
The main lesson: think creatively about who you can send to, and what with.
It explains how the resort segments its list of email addresses, based on customer self-selection and click tracking.
Then it looks at how one particular test campaign to a small segment produced fantastic results.
There are also various tidbits about email design, list rental and other aspects of email marketing in there.
The main lesson: think creatively about who you can send to, and what with.
Permalink | January 17, 2006 |
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