(Case study) Prospecting using list rental
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Ken Magill reviews a successful B2B lead generation campaign conducted on behalf of Extol Business Integrator using rented lists.
It mainly details the contents and design of the actual message, but later morphs into a defence of email list rental itself.
The suggestion is that rental is making a comeback thanks to the growing number of marketers brought up on email and the fact that people are better at writing effective acquisition emails.
Quote of the year so far (from a direct marketer): "Eighty percent of what is going out [via commercial e-mail] is mediocre to sh*t."
It mainly details the contents and design of the actual message, but later morphs into a defence of email list rental itself.
The suggestion is that rental is making a comeback thanks to the growing number of marketers brought up on email and the fact that people are better at writing effective acquisition emails.
Quote of the year so far (from a direct marketer): "Eighty percent of what is going out [via commercial e-mail] is mediocre to sh*t."
Permalink | January 11, 2006 |
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