(Case study) Viral holiday email card
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The MarketingSherpa article takes a closer look at how one marketing agency actually managed to make the tired holiday email format work.
Obviously the success of such a "campaign" is always going to mostly depend on having a cool idea in the first place. Which is the hardest aspect to replicate. A prerequisite for viral marketing success is engaging creative you want to share with friends or colleagues.
Having said that, there are also lots of little insights into the practicalities of how to distribute the card and gain attention without shooting yourself in the foot on such issues as spam, duplication etc.
Obviously the success of such a "campaign" is always going to mostly depend on having a cool idea in the first place. Which is the hardest aspect to replicate. A prerequisite for viral marketing success is engaging creative you want to share with friends or colleagues.
Having said that, there are also lots of little insights into the practicalities of how to distribute the card and gain attention without shooting yourself in the foot on such issues as spam, duplication etc.
Permalink | January 11, 2006 |
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