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(Format) Ensuring your emails work cross platform
This short article from vendor Adestra doesn't go into the nitty-gritty of designing for different email clients and interfaces.
But it does have some general advice which is worth a look, particularly if you only have a small list and/or limited resources.
Sometimes the extra effort involved isn't justified by the likely benefit, an issue the article addresses. And as the authors point out, you can always fall back on your text-only version if you're not sure if the HTML version is compatible with a particular end user.
This short article from vendor Adestra doesn't go into the nitty-gritty of designing for different email clients and interfaces.
But it does have some general advice which is worth a look, particularly if you only have a small list and/or limited resources.
Sometimes the extra effort involved isn't justified by the likely benefit, an issue the article addresses. And as the authors point out, you can always fall back on your text-only version if you're not sure if the HTML version is compatible with a particular end user.
Permalink | January 09, 2006 |
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