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(Law) Affiliates and email
A long look at the issue of affiliate marketing and email legislation. Specifically, the FTC recently made it clear that companies would be held responsible for Can-Spam violations in relevant emails sent out by affiliates.
The big issue here, of course, is that many retailers have thousands of affiliates and keeping tabs one each one's privacy practices is a tall order.
The article solicits comments and advice on the issue from various players in the industry.
A long look at the issue of affiliate marketing and email legislation. Specifically, the FTC recently made it clear that companies would be held responsible for Can-Spam violations in relevant emails sent out by affiliates.
The big issue here, of course, is that many retailers have thousands of affiliates and keeping tabs one each one's privacy practices is a tall order.
The article solicits comments and advice on the issue from various players in the industry.
Permalink | January 05, 2006 |
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