(Law) Call to arms against mistaken state legislation
Latest posts | Feed | By Mark Brownlow on January 30, 2006
Bill Nussey is CEO of an email service provider, but he's also a parent and a thought leader. In this post he makes a cogent and objective argument against the spread of state email child protection laws in the USA.
His argument centers around two points. First, the laws requiring mailers to scrub their lists against a do-not-email database of children's email addresses will actually achieve the opposite of the intended outcome (a view supported by the US government's own Federal Trade Commission).
Second, it adds a ridiculous financial burden to legitimate email marketers (while, incidentally, those sending dodgy emails won't obey the laws in the first place).
Read his arguments and support his call for action.
His argument centers around two points. First, the laws requiring mailers to scrub their lists against a do-not-email database of children's email addresses will actually achieve the opposite of the intended outcome (a view supported by the US government's own Federal Trade Commission).
Second, it adds a ridiculous financial burden to legitimate email marketers (while, incidentally, those sending dodgy emails won't obey the laws in the first place).
Read his arguments and support his call for action.
[This post brought to you by Campaigner Email Marketing]
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
