(List growth) Coregistration insights
Latest posts | Feed | By Mark Brownlow
Coregistration* is often touted as a good way of building your list, but not all coregistrations are created equal.
In this blog post, Chris Baggott of ExactTarget passes on the views of one of his staff, who gives several reasons why coregistration is ineffective. (Note that this applies to coregistrations you pay for.)
Interesting insight based on real experiences and numbers.
*Example: somebody signs up for a similar newsletter to yours and on the confirmation page they have the opportunity to sign-up for your offering, too. Or specialist websites present subscription opportunities to their audience - if somebody picks your newsletter, you pay the website a fee.
In this blog post, Chris Baggott of ExactTarget passes on the views of one of his staff, who gives several reasons why coregistration is ineffective. (Note that this applies to coregistrations you pay for.)
Interesting insight based on real experiences and numbers.
*Example: somebody signs up for a similar newsletter to yours and on the confirmation page they have the opportunity to sign-up for your offering, too. Or specialist websites present subscription opportunities to their audience - if somebody picks your newsletter, you pay the website a fee.
Permalink | January 17, 2006 |
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